With the 4th Industrial Revolution and rapid displacement of jobs, governments and businesses around the world are increasingly invested in getting more of their citizens/staff to take the initiative in re-designing traditional career paths, and to continuously upgrade their skill-sets. There is much research on what it takes to achieve a meaningful, upwardly mobile career. In her best-selling book “Lean In”, Sheryl Sandberg popularized the “jungle gym” concept, arguing that skill-sets and the right mindset were more relevant to career advancement than the old concept of climbing a ladder. Professors all round the world contributed to the “how”, notably: The problem is that the lay person reads only a fraction of these greatly useful works, if at all. In fact, the segments of the population who need these messages the most – the relatively under-educated, the less vocationally mobile and less academically inclined students – are probably those that have the least access or inclination to read them. At Avid Adventures, we sought to simplify the science for the layman. Career design is an essential life skill in our rapidly evolving job world, and everybody should understand its basic building blocks. And so our Wit, Grit, Fit framework was born. Career Design